Thursday, 16 June 2016
Kerala Tourism’s campaign wins awards at Polish film festival
Kerala Tourism has bagged four awards at Poland’s ‘FilmAT’, one of the biggest international film festivals dedicated to tourism, art and ecology, with three of the honours going to a single campaign. Its much-feted ‘Responsible Tourism’ initiative won titles under the ‘Best Promotional Social Campaign’, ‘Protection of Nature’ and ‘Eco-Food’ categories at the 11th edition of the festival held recently in the Polish city of Lublin,an official release said here today. A fourth award, for ‘Best Editing’, was conferred on Kerala Tourism for the film ‘The Great Backwaters of Kerala’, which showcased life in and around the legendary backwaters, it said.
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“Winning four awards at such a prestigious festival is a significant achievement for Kerala. It speaks to our commitment to realising the state’s potential for international tourism in a responsible manner,” State Tourism Minister A C Moideen said.
Among the other winners were the Turkish Ministry of Culture and Tourism, the Polish Tourism Organisation, the Austrian National Tourist Office, the National Tourism Organisation of Serbia, the South Australian Tourism Commission, The Ministry of Tourism of the Bahamas, Visit Finland and Visit Denmark, the release added.
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