Friday, 17 June 2016
Bengal's baluchari saree now just a click away, thanks to Bengal state textile department
Good news for saree lovers, especially those who love the gorgeous colours and rich work of Bengal's famous baluchari sarees. Now these resplendent sarees will be available right on your mobile screen. You can check out various designs, colours and motifs and place an instant order just with a single click on your cellphone. Inspired by Chief Minister Mamata Banerjee's vision to take Bengal's classic art forms to theglobal arena, the state textile department has devised an initiative to make baluchari saree available online. "We have started making Bengal's textiles available online through West Bengal Handicrafts Development Corporation Ltd (Manjusha) and Tantuja so that people from all across the world have access to them. We have already received a decent response not only from domestic buyers but also from overseas - be it the UK, the US or Germany," minister of state for textile, West Bengal, Swapan Debnath told Mail Today.
WHAT IS THE INITIATIVE AIMED AT?
The initiative, Balucharisaree.in, was launched in collaboration with a private player, Brand Next, which has developed the mobile application and the online platform to sell the original product. It aims to popularise the dying artwork and create a direct interaction between Bengal's weavers and actual buyers, eliminating any middlemen.
Debnath also said that the state has also started a pilot project to train Bengal's weavers at Burdwan's Dhatrigram and Nadia's Phulia. "We have brought experts weavers from Benaras for giving training to local weavers," he added.
Murshidabad district and Bankura's Bishnupur in West Bengal are the only two places where authentic baluchari sarees are produced.
It takes approximately a week to produce one such sari.
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