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Friday, 13 May 2016

ITC Foods launches Sunfeast Farmlite Digestive All Good

BENGALURU: ITC Foods has forayed into digestive biscuit segment to take on rivals Britannia, McVities and Parle with the launch of Sunfeast Farmlite Digestive All Good. "We wanted to enter the digestive biscuit segment with a product that completely resonates with needs of a health conscious consumer. We believe that Sunfeast Farmlite Digestive All Good satisfies the consumer's desire of 'No maida and no added sugar' in their lifestyle," said V L Rajesh, CEO - Foods Business at ITC LtdBSE -0.14 %.

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